Fast Food For Thought

Ferrari defends the past. Slate announces the future

Ferrari is defending a century of scarcity. Slate is quietly rewriting what ownership means.

Jun 30 • Nicolas Roope

2

3

Positioning or Taking a Position?

Most companies confuse the two.

Jun 29 • Nicolas Roope

Wildest Dream Team

Senior. Independent. Unstoppable.

Jun 22 • Nicolas Roope

2

Tired of You

How to enshittify AI

Jun 10 • Nicolas Roope

3

May 2026

Archiving Hulger

I refreshed the Hulger site the other day.

May 21 • Nicolas Roope

Robert Recommends

A Tomas Roope Production

May 18 • Nicolas Roope

3

1

April 2026

Update from The Sharpened

I want to share something I keep noticing across the businesses I’ve been working with recently, because it’s surprised me how consistent the pattern…

Apr 27 • Nicolas Roope

1

Levelling Up

Anyone who’s spent time in multiplayer games knows the rhythm.

Apr 20 • Nicolas Roope

1

1

The Missing Ingredient in The Clean Energy Transition

Clue it's great design

Apr 1 • Nicolas Roope

2

March 2026

Why I’ve Joined Sideways as Co-Founder

Adventures in Trust

Mar 17 • Nicolas Roope

3

1

I’m Sorry. Chinese EVs Just Aren't Cool

The specs are there. The price is there. The will to conquer Western markets is very much there. So why does looking at the lineup feel like staring…

Mar 13 • Nicolas Roope

4

2

February 2026