Fast Food For Thought

May 2026

Archiving Hulger

I refreshed the Hulger site the other day.

May 21 • Nicolas Roope

Robert Recommends

A Tomas Roope Production

May 18 • Nicolas Roope

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April 2026

Update from The Sharpened

I want to share something I keep noticing across the businesses I’ve been working with recently, because it’s surprised me how consistent the pattern…

Apr 27 • Nicolas Roope

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Levelling Up

Anyone who’s spent time in multiplayer games knows the rhythm.

Apr 20 • Nicolas Roope

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The Missing Ingredient in The Clean Energy Transition

Clue it's great design

Apr 1 • Nicolas Roope

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March 2026

Why I’ve Joined Sideways as Co-Founder

Adventures in Trust

Mar 17 • Nicolas Roope

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I’m Sorry. Chinese EVs Just Aren't Cool

The specs are there. The price is there. The will to conquer Western markets is very much there. So why does looking at the lineup feel like staring…

Mar 13 • Nicolas Roope

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February 2026

Is it the End of Enshittification Economics?

It’s striking how quickly we default to cynicism about technology.

Feb 17 • Nicolas Roope

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We Know Algos Can Play Us. So Why Not For The Better?

Every scroll, every notification, every autoplay episode is the product of systems that learned our psychological weak points and optimised for them.

Feb 14 • Nicolas Roope

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WASTE NOT WANT

I’ve been thinking a lot about what the common thread is across my work.

Feb 6 • Nicolas Roope

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Time to Get on The Cluetrain

Closing the Reciprocity Gap

Feb 4 • Nicolas Roope

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