Fast Food For Thought

July 2026

Five Minutes to Lose Twenty Years of Trust

Domain names were the first NFTs.

Jul 29 • Nicolas Roope

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June 2026

Ferrari defends the past. Slate announces the future

Ferrari is defending a century of scarcity. Slate is quietly rewriting what ownership means.

Jun 30 • Nicolas Roope

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Positioning or Taking a Position?

Most companies confuse the two.

Jun 29 • Nicolas Roope

Wildest Dream Team

Senior. Independent. Unstoppable.

Jun 22 • Nicolas Roope

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Tired of You

How to enshittify AI

Jun 10 • Nicolas Roope

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May 2026

Archiving Hulger

I refreshed the Hulger site the other day.

May 21 • Nicolas Roope

Robert Recommends

A Tomas Roope Production

May 18 • Nicolas Roope

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April 2026

Update from The Sharpened

I want to share something I keep noticing across the businesses I’ve been working with recently, because it’s surprised me how consistent the pattern…

Apr 27 • Nicolas Roope

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Levelling Up

Anyone who’s spent time in multiplayer games knows the rhythm.

Apr 20 • Nicolas Roope

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The Missing Ingredient in The Clean Energy Transition

Clue it's great design

Apr 1 • Nicolas Roope

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March 2026

Why I’ve Joined Sideways as Co-Founder

Adventures in Trust

Mar 17 • Nicolas Roope

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